Influencer Strategy

Results and Measurement:

• Increase Student Engagement in STEM Projects: Measure this by tracking the percentage of students actively participating in STEM projects compared to previous years.

• Improve Student Performance in STEM: Monitor student test scores and project outcomes to assess improvement.

• Foster a Growth Mindset Culture: Conduct surveys and observations to measure changes in students' attitudes toward challenges and learning.

• Enhance Collaboration Among Teachers: Monitor the frequency and effectiveness of collaborative efforts among teachers in developing and implementing STEM projects.

• Promote STEM Awareness: Track the number of STEM-related activities, events, and initiatives in the school and community.

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Vital Behaviors:

• Student Engagement: Actively participating in STEM projects, asking questions, and seeking solutions.

• Teacher Collaboration: Collaborating with peers to design and implement effective STEM projects.

• Growth Mindset Adoption: Embracing challenges and seeing them as opportunities for growth.

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Organizational Influencers:

• Principal: As the school leader, the principal has the authority to set the tone for the organization's priorities and can influence teachers and students.

• Lead Teachers: Respected and experienced teachers who can inspire their colleagues and students.

• Parent-Teacher Association (PTA): Engaged parents can support and advocate for STEM initiatives.

• Local Business Leaders: Partnerships with local businesses can provide resources and mentorship for STEM projects.

• Community Leaders: Influential community members can promote the importance of STEM education.

• STEM Professionals: Collaborate with experts from STEM fields to inspire and guide students.

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In this matrix, we address each of the six sources of influence to shape the desired behaviors in our organization. By aligning personal and social motivation, we create an environment where students and teachers are inspired and recognized for their STEM efforts. Enhancing personal and social ability ensures that both educators and students have the skills and support they need to excel in STEM. Lastly, we use structural motivation and ability to create a systemic approach to implementing STEM projects, integrating them into the core goals and resources of the organization. Together, these sources of influence will drive the change needed to promote STEM projects effectively within our school.

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References:
Grenny, J., Patterson, K., Maxfield, D., McMillan, R., & Switzler, A. (2013). Influencer: The new science of leading change. New York, NY: McGraw-Hill.